Our concept is straightforward: We reimagine vintage designs using the best components and partners. Our designs are characterized by a modern aesthetic, unwavering attention to detail, and unmatched quality for their price point.

We make our watches in small numbers, ensuring each is made to the highest standard.


HOFFMAN is an American brand founded in 2016. The brand was born out of a passion project to reimagine the design of a 1960s racing chronograph. The Racing 40 Midnight was the first watch we made, and the design struck a chord with family and friends, encouraging us to launch on a broader scale.

In the summer of 2018, we launched on Kickstarter and received overwhelming support, and one year later, our watches were made available to the broader market.
Today, we remain dedicated to making vintage-inspired watches with a modern aesthetic. We continue to grow the brand, focusing on what we believe is important – producing in small numbers and ensuring each watch is crafted with the utmost care.