VINTAGE.

REIMAGINED.

CONCEPT

Our concept is straightforward: we reimagine vintage watch designs through a modern lens, and make our watches by working with carefully selected partners and using the best components possible for each design.

We make our watches in small numbers, and every watch reflects a contemporary aesthetic, thoughtful details, and a commitment to quality that endures.

"We reference the past and build for the present, with uncompromising attention to detail."

- Will Hoffman, Founder

STORY

HOFFMAN is an American brand founded in 2016 by Will Hoffman, built on a single idea: to reimagine vintage sports watches. The first project sought to capture the spirit of a 1960s racing chronograph and reinterpret it for today. What began as a single, carefully considered design became the foundation of the brand, culminating in our first public release in 2018 on Kickstarter.

Today, we continue to create watches with care, drawing from vintage concepts we love and that are embraced by our community.

"Ten years on, we move forward with the same ambition and drive, guided by an evolving watch world and our community."

- Will Hoffman, Founder

THE WATCHES

More than ten years since we began, our work continues to revisit classic concepts—reimagined for today.

Today, our collection consists of three models: the Racing 40, the Diver 40, and the Racing 40 Mechanical.

DISCOVER ALL WATCHES